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Examine your business card just like you were your target customers. Does it tell them succinctly which team you are, using do and the way that you might help them? If not, perhaps it is time to redesign things.

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Joann McCall has an interesting perspective from the problem. As president of McCall Advertising in Portand, Oregon, she specializes in generating publicity for freelance writers. She also has been a radio host, interviewer and newscaster for 18 years and hosts a radio show the woman’s partner, Debb Janes, called “Janes McCall & Company.,” on KKSN radio in Portland.

When met with several options, most customers have difficulty making a definite decision. They often react by procrastinating – and never making a conclusion. When this happens, you lose a sale you already had.

Let’s face it, there’s just way too much information out there for any anyone to try to keep abreast of. And yet, if we shut ourselves far from the world, we risk building our businesses in a vacuum and suffering at the base line. So exactly how should we put structures secured that help keep us plugged in, utilizing the minimal amount of one’s and effort on our part? Here’s a few tips.

Business plan: This keeps you focused, helps you develop goals, strategies and work plans; and aids in evaluating your results. It might probably include contingency plans, and is never developed in stone. As you learn abd then your business develops, the plan will evolve too.

Tip: Do a search for narrowly defined niche markets where your products or service solves an need within the customers. Focus your marketing on them instead attempting to reach a broadly defined general market. You’ll generate more sales and revel in a better return of your advertising over head.